Senior Consumer Insights Analyst

Company: Swisher International, Inc
Location: Jacksonville
Posted on: April 20, 2025

Job Description:

Description

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For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you're ready to create excitement and drive what's next in the industry, we'd love to hear from you.

The Senior Consumer Insights Analyst is responsible for driving key business decisions through the expert collection, analysis, and interpretation of consumer research data. This role leads the development and execution of complex consumer research projects, analyzes advanced market trends, and translates data into actionable, strategic insights that enhance business performance and achieve long-term objectives.

Key Responsibilities

Lead the collection, analysis, and integration of complex primary and secondary research data from diverse sources, including advanced consumer surveys, in-depth market research reports, and sophisticated syndicated data (e.g., Circana, Nielsen)
Apply advanced statistical modeling and analytical techniques to identify nuanced trends, patterns, and strategic insights that drive business growth
Design and develop advanced data dashboards and visualizations, providing strategic recommendations to senior leadership
Lead the design, execution, and analysis of complex primary research projects, including advanced survey development, sophisticated sampling methodologies, and in-depth data interpretation
Oversee quality assurance checks on complex programmed surveys, ensuring accuracy and reliability of data
Conduct comprehensive market research and competitive analysis, proactively identifying emerging trends, opportunities, and potential threats
Monitor and analyze industry developments and regulatory changes, providing strategic guidance on potential business impacts
Develop and maintain advanced competitive intelligence reports, providing actionable insights for strategic decision-making
Present complex research findings and strategic insights to senior leadership and cross-functional teams, influencing key business decisions
Develop and deliver compelling presentations and reports that effectively communicate complex information to diverse audiences
Support leadership in the execution of primary consumer and customer research studies throughout the project process: scope project suppliers and costs, develop research brief, design and program surveys, manage fielding logistics, clean data, analyze findings, and present results
Communicate and align with stakeholders throughout the project management process, including ensuring document review and approval protocols are adhered to

Qualifications

Bachelor's degree in Marketing, Statistics, Economics, or a related field


5+ years of progressive experience in consumer insights or advanced data analytics
3+ years of experience in market research, with a focus on strategic analysis
Strong analytical and problem-solving skills
Strong interpersonal skills with the ability to work independently and within a team environment is critical
Strong attention to detail and organizational skills
Advanced proficiency in data visualization tools (e.g., Tableau, Power BI)
Advanced proficiency in MS Office, Excel, PowerPoint and Word
Demonstrated ability to think strategically and translate complex data into actionable insights
Proven ability to manage multiple complex projects simultaneously under tight deadlines
Excellent written and verbal communication skills, with the ability to present to senior leadership
Deep understanding of consumer behavior and brand performance
Proven ability to identify and capitalize on business growth opportunities

Preferred Qualifications

7+ years of market research experience (preferably in consumer packaged goods industry)
Experience with advanced statistical modeling techniques (e.g., regression analysis, factor analysis, cluster analysis)
Experience working with project management tools

What we offer

Base salary and bonus program
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Professional growth and development programs to help advance your career!



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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Swisher International, Inc, Port Orange , Senior Consumer Insights Analyst, Professions , Jacksonville, Florida